Biography

Before starting Bloomberg & Associates in 2001, Carol Bloomberg was Director of Marketing at Johns Hopkins Medicine for nearly six years where she oversaw the branding effort, market research, marketing plan development, database and relationship marketing efforts, and marketing communications. She also created and managed a Medicaid Managed Care organization’s marketing function. Ms. Bloomberg came to Johns Hopkins after ten years as Chief Marketing and Public Affairs Officer at Georgetown University Medical Center, where she established the first marketing function in the hospital. Over the years, her responsibilities expanded to cover the Schools of Medicine and Nursing, the Faculty Practice Group and the Cancer Center as well as the hospital. In both positions, she managed substantial staffs and significant budgets.

Ms. Bloomberg’s health care experience began by working in the Office of Health Maintenance Organizations in the Department of Health and Human Services followed by a stint at Birch and Davis Associates where she developed strategic marketing plans for both public and private entities including home health, chemical dependency, and health maintenance organizations. 

She taught the Marketing Management in Medical Organizations for both the Johns Hopkins Business of Health MBA program for eight years and in the School of Public Health for three years. Ms. Bloomberg has been active in professional organizations, speaking and serving on boards and committees. She holds a BA from Ohio State in history and an MBA from the Harvard Business School.