How We’ve Helped Others

B&A has provided its services in a variety of health care settings. Three major categories that illustrate our range are:

Assessing Marketing Effectiveness

For a multi-hospital system, conducted a marketing audit to determine marketing needs, effectiveness in meeting them, and how to organize the department.
For an academic medical center, conducted a comprehensive marketing audit, interviewing department chairmen, administrators and staff, reviewing data, and evaluating marketing activities.
For a small town hospital, conducted a marketing audit, recommending immediate and long term actions to improve its marketing efforts.
For a suburban hospital, conducted a communications audit which resulted in department reorganization and an advertising agency search.

Serving as Interim Marketing VP or Director

For a six hospital system on the East Coast, acted as interim VP of Marketing and Communications for 21 months, managing a corporate staff as well as marketing and public relations staff in each hospital. Built cohesive team, revamped website, instituted CRM program, brought on new advertising and PR agencies, managed all publications and served on senior management team.
For a suburban community teaching hospital, served as interim marketing director two times, each for 18 months. Established call center, selected and managed advertising agencies, develop award winning ad campaigns, created service line and marketing plans, revised website, published magazine and newsletters, and managed marketing and public relations staff, Recruited full time marketing director in both instances.
For a small town hospital, acted as interim marketing vice president for a year, established a call center, selected an advertising agency, and produced a community report card mailed to the whole service area. Created a brand and positioning illustrated with image and service specific advertising. Recruited full time Vice President of Planning and Marketing.
For two different Academic Medical Centers, acted as interim marketing director, each over a six month period.

Creating Marketing Plans

For an accrediting organization, developed a strategic marketing plan to attract more applicants and move them through the accreditation process. Developed new logo, marketing materials and trade show exhibit. In subsequent years, updated plan and recruited full time Director of Marketing.
For a community teaching hospital, developed service line business plans for cancer and women’s health services, involving managing task forces of physicians, administrators, and nurses.
For a rural hospital, developed a women’s health program tailored to the needs of the community through market research.
For a community hospital, developed a marketing plan for its breast center.
For an academic medical center, developed a marketing plan for its gamma knife focusing on separate markets for different diseases.
For a small town oncologist, developed a marketing plan for his practice in conjunction with the local hospital.
For an academic medical center, developed an interdisciplinary diabetes assessment program targeted at people who had been living with diabetes over ten years and had significant co-morbidities that required specialty treatment.